News

Powersoft U.S. Global Sales Meeting

01/09/09 - On July 22, 2009, in the Powersoft U.S. headquarters located in Farmingdale, NY, Powersoft hosted a meeting with their reps as a starting point for a new, more aggressive strategy to grow product recognition and sales in the U.S.
Attended by 10 companies that collectively cover the 12 critical territories in the United States, a full immersion seminar featuring Powersoft company news and products was presented. The day included hands-on demonstrations that provided the sales force with comprehensive knowledge about the design and performance of Powersoft’s different amplifier lines to help the sales team more efficiently promote Powersoft.

A special presentation was made by Powersoft’s U.S. PR agency, D. Pagan Communications, informing the reps about the importance of press and media coverage to boost product and company awareness within its target markets. The sales force was invited to partner with the PR agency to keep a steady flow of information on projects and installations open in order to provide the material and information for press coverage.

The day concluded with the Powersoft U.S. team boarding a luxury bus and driving to Madison Square Park in Manhattan to enjoy a live outdoor concert event, partially sponsored by Powersoft. Beyond listening to great music, the reps gained the real-life experience of listening to Powersoft amplifiers in action driving Butterfly speakers from Outline. The concert was a good opportunity to establish a healthy team spirit through shared experiences and fun.

All in all, the event was a great success on every level.



www.powersoftaudio.us

Country: United States of America